AAP’s new ‘Publicity stunt’: uses IVR to woo voters

“After launching a massive media campaign on television, radio, newspapers and outdoor hoardings on self-publicity, the AAP government, in a desperate attempt to woo more number of voters has included a new tool in its armory – Integrated Voice Record (IVR) on mobile phones.”


AAP led Delhi government had earmarked massive Rs 526 crores on advertising. A cheap act of self-glorification, when they failed to establish connect with voters through massive advertising campaign across media channels; they are now trying to tap the mobile phone users of entire Delhi. AAP government is now making recorded voice calls to mobile phone users of Delhi to highlight their achievements.

Dialing the ‘wrong number’

In the capital, there are about three crores mobile connections, and the AAP government is trying hard to reach to about 1.38 crores of them which are not subscribed to the ‘Do Not Disturb’ (DND) scheme. DND stops any kind of promotional or sales calls.

On the occasion of Holi, Arvind Kejriwal led Delhi government started experimenting with the new medium, Integrated Voice Record (IVR), and tried to reach out to 1.38 crores, who have not subscribed to DND. However, the government failed miserable in their latest cheap antics as only two lakh people took the call, and half of them disconnected it midway.

Self-glorification drive

The IVR call, which was about a 1.45 minutes voice clip, highlighted the works by Delhi Chief Minister Arvind Kejriwal. Kejriwal boasts of his achievements and improvements in the power sector. The clip also highlighted the AAP government’s plan to provide free treatments and medicines in all public hospitals. As per the information from the news reports, the contract of covering 1.3 crore connections has been awarded to a Mumbai-based company, which charges 50 paisa per second per call.

Aam Aadmi Party had the initial plan to connect to people across the country, but later they dropped the idea and limited the plan only to national capital after seeing the dismal performance in Delhi.



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