Television broadcasting has changed a lot throughout the years and electronic media coming in has revolutionized things. TRP( Television Rating Points) has become a huge deal. News channel and electronic media run on TRP instead of news and the best thing for TRP is the politicians who shoot without thinking, on the top of the list is Delhi’s CM Arvind Kejriwal. He offers the perfect dose of drama to keep the viewers focused on him with his cheap stunts.
Arvind Kejriwal is always on the news, he doesn’t let himself go out of public’s view and electronic media needs politicians like Kejriwal who would call their rival politicians “corrupt” mentioning their name or resign just because the bill wasn’t passed just to draw public’s attention and for news to increase their TRP. Majority of the news channel try to increase their TRP by controversies and politicians like Arvind Kejriwal are desperate to stay in the news. Every day you will see a news related to Arvind Kejriwal, he has succeeded in being in the limelight all the time.
There is a new trend that has emerged and it is infotainment as the name suggests its information and entertainment and the line between entertainment and infotainment is getting blurred day by day. Every channel is desperate to gain TRP even if it comes at the cost of quality. Media’s constant focus on Arvind Kejriwal has worked well for both of them, it gave Kejriwal national fame and helped the channels with their TRP. Arvind Kejriwal needs the media and media needs Arvind Kejriwal.